Built for travel. Wired for revenue.

An AI product studio for travel & commerce.
We build products that turn travellers into revenue, and automation that runs your business, so you grow without growing headcount.

Trusted by travel & hospitality operators · 25+ years across Musafir, Yatra & Amadeus

Where do you fit?

Tap your world to jump straight to what's built for you.

Five products. One studio.

01
Vyra
Scroll-stopping travel ads with AI.

An AI video studio for travel and hospitality brands. Photoreal AI creators film real, named destinations, speak 30+ languages, and hand you a publish-ready reel every day. No camera, no crew, no editing. Scroll-stopping social ads at a fraction of a shoot's cost.

ForHotelsTravel companiesMarketing agencies
Explore Vyra
02
The Hub
One API. Every ancillary.

An ancillary-revenue platform for airlines, OTAs, and travel sellers. Add a full catalogue of add-ons (visas, eSIMs, lounges, transfers, insurance, + more) to your booking flow through a single API, widget, or white-label integration. Live in weeks, not months.

ForAirlinesOTAsFintech & bankingCruises
See The Hub
03
Ezidoo
The operating system for travel agencies.

An all-in-one operating system for travel agencies and tour operators. Run bookings, quotes, itineraries, branded documents, and client management in one place. Multi-currency, multi-market, and under your own brand. Everything an agency needs to sell and scale, without stitching five tools together.

ForTravel agenciesTour operators
Visit Ezidoo
04
AI Services
AI automation for your business.

Our done-for-you automation arm. We design, deploy, and manage AI across your sales, operations, and support (chatbots, CRM, lead routing, internal workflows), architected around the tools you already use. Enterprise-grade systems, fully managed for you.

ForAny businessSales & opsSupport teams
Explore AI Services
05
AI Marketing
Marketing on autopilot, from content to dashboards.

A hands-off growth engine for your brand. We automate the full funnel: content creation, publishing, and daily posting across search and social, with live business dashboards that show exactly what's working. More reach and more qualified leads, with far less manual work.

ForAny businessBrands & SMEsGrowth teams
Explore AI Marketing
AI automation · done for you

Want the same edge inside your own business?

We build the AI systems our own products run on, now for your sales, marketing, and operations. Assess, deploy, scale, at the pace you actually move.

See our work
Why Serene Labs

Built by operators, not consultants.

25+ years running product, strategy, and operations across travel and technology, building and scaling real businesses, not slide decks. We ship our own products before we build for you, so the portfolio reads as proof, and we know exactly where the revenue and the friction sit in this industry.

Meet the founder
25+years domain expertise
Leadership roles atMusafir · Yatra · Amadeus

Let's build your edge.

Book a 15-minute call. We'll show you where AI creates the highest impact, whether that's a product to build or a business to automate.

Book a 15-min call