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Lead Capture & Routing System

A logistics company was getting leads from their website, WhatsApp, Instagram, and JustDial, but had no system to track them. Leads were falling through the cracks. We built a unified capture and routing system that ensures zero leads are lost.

The challenge

Leads coming in, chaos managing them.

Primeway Logistics had a good problem, leads were coming in from multiple sources. But managing them was chaos:

  • Website form submissions went to a shared email inbox
  • WhatsApp inquiries came to the owner's personal phone
  • Instagram DMs sat unread for days
  • JustDial leads came via SMS and often got missed
  • No way to know if a lead was followed up or not
  • Duplicate outreach when multiple salespeople contacted the same lead

The director estimated they were losing 30-40% of leads simply because no one followed up in time.

The solution

One pipeline, nothing slips through.

1. Unified Capture: Every lead from every source automatically flows into one central database. Website forms, WhatsApp messages, Instagram DMs, and JustDial leads, all in one place.

2. Instant Assignment: Based on rules (location, service type, team availability), leads are automatically assigned to the right salesperson within seconds.

3. Auto-Response: The moment a lead comes in, they receive an instant acknowledgment via their preferred channel with estimated callback time.

4. Follow-Up Tracking: If a lead isn't contacted within 30 minutes, the salesperson gets a reminder. After 2 hours, their manager is notified. No lead sits untouched.

Airtable Make.com WhatsApp Business API Instagram API Slack
The results

Zero leads lost, faster close rates.

25%
More conversions
<60s
Response time
Zero
Leads lost

Zero leads lost, every inquiry is captured, assigned, and tracked automatically.

  • Response time dropped from hours to minutes, leads get acknowledged within 60 seconds
  • 25% increase in conversions, faster response means higher close rate
  • Clear accountability, managers can see exactly which leads are being worked on
  • No more duplicates, the system deduplicates automatically
  • Full visibility, a dashboard shows lead sources, conversion rates, and team performance
Free consultation

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