25+ years leading P&L ownership, scaling businesses and driving enterprise-wide transformation across digital-first organizations. I played a key leadership role in scaling a consumer travel business from startup to $50M, launched new divisions for market-leading travel brands, and today build AI-powered platforms, agentic workflows and automation ecosystems. Serene Labs is built different because its founder has run businesses, not just built software.
The toolkit.
Platforms and AI systems for SME & enterprise.
Serene Labs designs, builds and runs the products, platforms and AI systems that help SME and enterprise businesses scale — without scaling headcount.
Ezidoo
The operating system for travel agencies — CRM, quoting, itinerary building, branded documents, booking and payments — built to be run by agencies and distributors under their own brand.
- Quote & itinerary builder with branded PDFs and shareable itineraries
- Multi-tenant, multi-currency, multi-market with role-based access
- Faithful AI that formats supplier quotes, never inventing prices or inclusions
- In active production, used by real businesses
Vyra
Photoreal AI creators that film real destinations, speak your language and post daily. Scroll-stopping travel and brand ads on autopilot. No camera, no crew, no editing.
- Photoreal AI creators with a consistent identity across every reel
- Real, named places — one reel localized into 30+ languages
- Finished 9:16 reels, ready for Instagram & YouTube
- For hotels, travel companies and marketing agencies
AI Services
AI systems, agentic workflows and intelligent automation deployed across sales, operations and customer engagement. Enterprise-grade, architected around the tools you already use, and live in days, not quarters.
See AI Services →Marketing Automation
Full-funnel growth across search, content and social — engineered with automation and AI so it runs daily, scales and compounds. More reach and more qualified leads, with less manual work.
Book a discovery call ↗Let’s build something that scales.
An AI system for your business, or a travel platform for your market — it starts with a conversation.
Book a 30-min call