About

Operator first.
Builder always.

Serene means calm, clear, and unhurried: the state a business settles into when the right systems quietly carry the load. Serene Labs is that idea in practice, an experiment by an operator who, after years of running businesses, was always a builder at heart.

Founder · Serene Labs

Rajat Suri

Business, AI & Digital Transformation Executive

25+ years leading P&L ownership, scaling businesses, and driving enterprise-wide transformation across digital-first organizations. I played a key leadership role in scaling a consumer travel business from startup to a $50M business, launched new divisions for market-leading travel brands, and today build AI-powered platforms, agentic workflows, and automation ecosystems. Serene Labs is built different because its founder has run businesses — not just built software.

LinkedIn rajat@serenelabs.in Book a call
AI, Digital & Technology

The toolkit.

Generative AI Agentic AI Large Language Models AI Strategy AI Governance Intelligent Automation Next.js PostgreSQL Cloudflare APIs SaaS Platforms Programmatic SEO Data Analytics
Building Now · Serene Labs

Platforms and AI systems
for SME & Enterprise businesses.

Serene Labs designs, builds, and runs the products, platforms, and AI systems that help SME and enterprise businesses scale — without scaling headcount.

Products

Ezidoo

The operating system for travel agencies — CRM, quoting, itinerary building, branded documents, booking, and payments — built to be run by agencies and distributors under their own brand.

  • Quote & itinerary builder with branded PDFs and shareable itineraries
  • Multi-tenant, multi-currency, multi-market with role-based access
  • Faithful AI that formats supplier quotes — never invents prices or inclusions
  • In active production, used by real businesses
Visit ezidoo.com

Vyra

Photoreal AI creators that film real destinations, speak your language, and post daily — scroll-stopping travel & brand ads on autopilot. No camera, no crew, no editing.

  • Photoreal AI creators with a consistent identity across every reel
  • Real, named places — one reel localized into 30+ languages
  • Finished 9:16 reels, ready for Instagram & YouTube
  • For hotels, travel companies, and marketing agencies
Explore Vyra
Services

AI Studio

AI systems, agentic workflows, and intelligent automation deployed across sales, operations, and customer engagement. Enterprise-grade, architected around the tools you already use, and live in days, not quarters.

Sales & Revenue Process Automation Customer Engagement Dashboards Agentic AI
See the AI Studio

Marketing Automation

Full-funnel growth across search, content, and social, engineered with automation and AI so it runs daily, scales, and compounds. More reach and more qualified leads, with less manual work.

SEO AEO Content Performance Marketing Social Media Automation AI
Book a Discovery Call

Let's build something that scales.

An AI system for your business, or a travel platform for your market — it starts with a conversation.

Book a Call